To ensure your emails are relevant, you can use several strategies:
Segmentation: Divide your email list into smaller groups based on criteria such as demographics, purchase history, and engagement levels. Personalization: Use recipient names, past purchase information, and other personal data to make your emails more relatable. Behavioral Triggers: Send emails based on specific actions taken by your recipients, such as abandoned cart reminders or follow-ups after a purchase. Dynamic Content: Utilize dynamic content blocks within your emails that change based on the recipient’s data.