How Can You Ensure Your Emails Avoid Spam Filters?
To avoid the pitfalls associated with spam filters, marketers should adhere to best practices:
Maintain a Clean Email List: Regularly update your email list to remove inactive or incorrect addresses. Sending emails to outdated lists can increase bounce rates, which negatively affects your sender reputation. Authenticate Your Emails: Use authentication protocols like DKIM, SPF, and DMARC to prove that your emails are from a legitimate source. Craft Quality Content: Avoid spammy phrases like "Buy now" or "Free" excessively. Ensure your content is valuable and relevant to your audience. Optimize for Engagement: Encourage recipients to interact with your emails. High engagement rates can signal to spam filters that your emails are desired by recipients.