Identifying decreased trust involves monitoring key metrics and recipient behavior:
- Open Rates: A significant drop in open rates could indicate that recipients no longer trust your emails. - Click-Through Rates: Lower click-through rates suggest that even if emails are opened, the content is not compelling or trusted. - Unsubscribe Rates: An increase in unsubscribe rates can be a clear sign that recipients are losing trust. - Spam Complaints: A rise in spam complaints is a strong indicator of decreased trust.