Several factors can contribute to decreased trust in email marketing:
- Spam and Phishing: Frequent exposure to spam and phishing emails makes recipients wary of opening any promotional emails. - Data Misuse: If a company is known to misuse personal data or has suffered from data breaches, trust can be severely impacted. - Irrelevant Content: Sending irrelevant or poorly targeted emails can frustrate recipients, leading them to distrust future communications. - Over-Promising: Making exaggerated claims or promises that are not fulfilled can erode trust quickly.