There are several indicators that can help you identify low quality leads:
- Low Engagement: If a contact consistently fails to open or click on your emails, they are likely a low quality lead. - High Bounce Rate: Leads that result in bounced emails are not only low quality but can also damage your sender reputation. - Unsubscribes: A high number of unsubscribes from a single source or campaign can signal that the leads were not well-targeted. - Lack of Interaction: If leads do not interact with your website, social media, or other digital touchpoints, they might not be genuinely interested.