To identify poor quality content, consider the following:
Subscriber Feedback: Listen to feedback from your subscribers. High unsubscribe rates or frequent complaints can indicate content issues. Engagement Metrics: Monitor metrics such as open rates, click-through rates, and conversion rates. Low performance in these areas can signal poor content quality. A/B Testing: Conduct A/B tests to compare different versions of your emails. This can help determine which content resonates better with your audience.