quality dilution

How Can You Identify Quality Dilution?

Several metrics can help you identify quality dilution:
Open Rates: A declining open rate is a clear indicator that your emails are not capturing your audience's interest.
Click-through Rates: Low CTRs suggest that your content is not compelling enough to prompt action.
Unsubscribe Rates: A high unsubscribe rate indicates dissatisfaction with your email content or frequency.
Spam Complaints: An increase in spam complaints can harm your sender reputation and deliverability.

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