Quality dilution often occurs when marketers focus on quantity over quality. Here are some common reasons:
Over-sending Emails: Sending too many emails can overwhelm your audience, leading to unsubscribes and a negative brand perception. Poor Content: Low-quality or irrelevant content can disengage your subscribers, causing them to ignore your emails. Lack of Personalization: Generic messages that don't cater to individual preferences can lead to disinterest and reduced open rates. Bad List Management: Failure to clean your email list regularly can result in sending emails to inactive or invalid addresses, hurting your sender reputation.