There are multiple ways to incorporate content variability in your email marketing strategy:
Subject Lines: Test different subject lines to see which ones yield the highest open rates. Images and Videos: Use a mix of images, videos, and infographics to capture attention. Text Variations: Alter the text in your emails to cater to different segments of your audience. Call-to-Actions: Experiment with different call-to-action buttons and phrases. Send Times: Vary the times and days you send emails to determine the optimal schedule.