Numerous elements can be tested to optimize your email marketing campaigns:
Subject Lines: Try different wordings, lengths, and emojis to see what grabs attention. Content: Experiment with various content types such as text-heavy vs. image-heavy emails, storytelling vs. direct messages. Design: Test different layouts, color schemes, and fonts. Calls to Action (CTAs): Try different phrases, button colors, and placements. Send Times: Test different times and days of the week to identify when your audience is most responsive. Personalization: Experiment with personalized greetings and custom content based on user data.