Implementing enhanced targeting involves several steps:
Data Collection: Gather data from various sources including website analytics, CRM systems, and social media. Segmentation: Divide your audience into segments based on the collected data. Personalization: Create personalized content for each segment. This could involve dynamic content, personalized subject lines, and tailored offers. Automation: Use email marketing automation tools to send the right message to the right audience at the right time. Testing and Optimization: Continuously test and optimize your campaigns to improve performance.