Several types of data can be used to enhance targeting in email marketing:
Demographic data: Age, gender, income level, education, etc. Behavioral data: Website visits, email opens, clicks, purchase history, etc. Psychographic data: Interests, values, lifestyle, personality traits, etc. Geographic data: Location-based information such as country, city, or even specific regions. Transactional data: Purchase history, average order value, frequency of purchases, etc.