To implement real time scoring, consider the following steps:
Define Objectives: Clearly outline what you want to achieve with real time scoring. Identify Key Metrics: Determine which recipient actions and behaviors are most indicative of engagement and interest. Develop Scoring Models: Create models that assign scores to different actions based on their importance. Integrate Technology: Use email marketing platforms and automation tools that support real time data processing. Test and Optimize: Continuously test and refine your scoring models to ensure accuracy and effectiveness.