How Can You Improve a Damaged Email Marketing Reputation?
If your reputation has been damaged, it's crucial to take immediate steps to rectify it:
Clean Your Email List: Remove invalid addresses and inactive subscribers to reduce bounce rates and improve engagement. Encourage Subscribers to Whitelist You: Ask your recipients to add your email address to their address book to improve deliverability. Segment Your Audience: Sending targeted emails to specific segments can increase relevance and engagement. Authenticate Your Emails: Implement SPF, DKIM, and DMARC to prove your emails are legitimate. Maintain Consistent Sending Patterns: Regularly send emails at consistent intervals to build trust with ISPs.