Segmentation: Divide your email list into smaller segments based on criteria such as demographics, past purchase behavior, or engagement history. This allows for more tailored and relevant messaging. Personalization: Use recipient data to customize emails. This could include using the recipient's name, recommending products based on past purchases, or sending birthday greetings. A/B Testing: Experiment with different subject lines, email copy, and designs to see what resonates best with your audience. This data-driven approach can significantly improve accuracy. Data Hygiene: Regularly clean your email list to remove inactive or invalid emails. This helps in maintaining a high delivery rate and reduces the chances of being marked as spam. Behavioral Triggers: Set up automated emails based on user behavior, such as abandoned cart reminders or follow-up emails after a purchase. These are highly relevant and timely, improving engagement.