There are several strategies to protect your brand in email marketing:
Authenticate your emails using protocols like SPF, DKIM, and DMARC. These protocols help to verify that your emails are genuinely from your brand. Regularly monitor your brandâs online presence to detect any unauthorized use of your brand in email campaigns. Use a reputable email service provider (ESP) that has strong security measures in place. Educate your subscribers about how to identify legitimate emails from your brand. Implement anti-phishing measures to protect your subscribers from phishing attacks that use your brandâs name.