Improving data delivery involves several strategies:
- List Hygiene: Regularly clean your email list to remove inactive or invalid email addresses. - Authentication: Implement email authentication protocols like SPF, DKIM, and DMARC to verify your identity to email service providers. - Content Quality: Ensure your email content is relevant, engaging, and does not contain spammy elements. - Segmentation: Use email segmentation to send targeted messages to specific groups within your audience.