Improving your domain reputation involves a combination of best practices:
Maintain a clean email list - Regularly remove inactive or invalid email addresses. Get explicit permission - Always use opt-in methods to obtain email addresses. Monitor engagement - Track open rates, click-through rates, and other engagement metrics. Authenticate your domain - Implement DKIM, SPF, and DMARC protocols to authenticate your emails. Send relevant content - Ensure your emails are valuable and relevant to your audience.