Why is Phone Number Validation Important in Email Marketing?
Phone number validation is crucial for several reasons:
Improves Data Quality: Validating phone numbers ensures that the contact details you collect are accurate and reliable. Reduces Bounce Rates: Invalid phone numbers can lead to undelivered SMS campaigns, increasing your bounce rates. Enhances Customer Reach: With valid phone numbers, you can ensure that your marketing messages reach your target audience. Compliance: Ensures adherence to regulations such as GDPR and TCPA, which mandate the use of valid contact information.