Improving engagement scores involves a combination of strategies:
Personalization: Tailor your emails to address the specific needs and interests of your subscribers. Segmentation: Divide your email list into smaller, more targeted groups based on demographics, behavior, or purchase history. Quality Content: Ensure your emails provide value, whether it's through informative content, exclusive offers, or engaging storytelling. Mobile Optimization: Make sure your emails are easily readable on mobile devices. Testing: Regularly A/B test different elements of your emails, such as subject lines, images, and call-to-action buttons.