The consequences of damage in email marketing can be severe, impacting both short-term and long-term goals:
Loss of subscribers: Damaged trust can lead to increased unsubscribes and a shrinking email list. Decreased revenue: Poor email performance can result in lost sales and revenue opportunities. Reputation harm: Once your sender reputation is damaged, it can be challenging to rebuild it. Legal issues: Non-compliance with email marketing laws can result in fines and legal action.