To improve inbox placement, consider the following best practices:
Segment Your Audience: Sending targeted, relevant content to segmented lists can improve engagement rates and reduce the likelihood of your emails being marked as spam. Test Your Emails: Use A/B testing to optimize subject lines, content, and send times. This can help you identify what resonates best with your audience and improve deliverability. Monitor Metrics: Regularly monitor key metrics such as open rates, click-through rates, and spam complaints. Use this data to make informed adjustments to your email campaigns. Engage with Subscribers: Encourage recipients to add your email address to their contact list and regularly engage with your emails. This can signal to ISPs that your emails are wanted and relevant.