There are several metrics to measure immediate feedback:
- Open Rates: This indicates how many recipients opened the email. A high open rate often signifies a compelling subject line. - Click-Through Rates (CTR): This measures how many recipients clicked on links within the email. It helps in assessing the content’s relevance and engagement. - Bounce Rates: This tells you how many emails were not delivered. A high bounce rate could indicate issues with your email list quality. - Unsubscribe Rates: This shows how many recipients opted out of your mailing list after receiving the email. A high unsubscribe rate may indicate that your emails are not meeting the audience's expectations.