Improving sender credibility requires a strategic approach:
Maintain a Clean Email List: Regularly clean your email list to remove inactive or invalid addresses. Adhere to Best Practices: Follow email marketing best practices, including proper list segmentation and personalization. Engage with Your Audience: Send relevant, high-quality content that addresses the needs and interests of your recipients. Monitor Metrics: Keep an eye on key metrics like open rates, click-through rates, and spam complaints to identify and address issues promptly. Authenticate Your Emails: Use email authentication methods like SPF, DKIM, and DMARC to verify your sender identity and improve deliverability.