How Can Reduced Sender Credibility Affect Your Campaign?
Reduced sender credibility can have several negative impacts on your email marketing campaigns, including:
Lower Open Rates: Recipients are less likely to open emails from senders they do not trust. Increased Spam Reports: If recipients perceive your emails as spammy, they may report them, further damaging your sender reputation. Reduced Engagement: Lower credibility often leads to decreased click-through rates and conversions. Higher Unsubscribe Rates: Recipients may opt-out of your email list if they find your emails irrelevant or untrustworthy. Deliverability Issues: ESPs may route your emails to the spam folder or block them altogether if your sender credibility is low.