How Can You Integrate Google Identity Platform with Your Email Marketing?
To integrate the Google Identity Platform with your email marketing efforts, follow these steps:
Set Up OAuth 2.0: Implement OAuth 2.0 to allow users to log in with their Google account. This involves creating a project in the Google Developer Console and configuring OAuth consent screen settings. Use Firebase Authentication: Firebase Authentication provides a simple way to authenticate users using their Google accounts. It also supports other authentication methods, making it a versatile choice for managing user identities. Sync User Data: Once users authenticate via Google, sync their email addresses and other relevant information with your email marketing platform to ensure accurate targeting and personalization.