- Legal Compliance: Adhering to laws like the [CAN-SPAM Act]() and the [GDPR]() is essential for avoiding hefty fines and maintaining a positive brand reputation. - Recipient Trust: Implementing safeguards builds trust with your audience, reducing the likelihood of your emails being marked as spam. - Deliverability: Ensuring that your emails reach the inbox rather than the spam folder is vital for the success of your campaigns.