To make your emails more relevant, you can employ several strategies:
Segmentation: Divide your email list into smaller, more targeted groups based on demographics, purchase history, or engagement levels. Personalization: Use recipient data to tailor the content, such as addressing them by name and recommending products based on past purchases. Behavioral Triggers: Send emails based on specific actions the recipient has taken, like abandoning a cart or browsing a particular category. Dynamic Content: Use content blocks that change based on the recipient's preferences and behavior. Timing: Send emails at times when recipients are most likely to engage, which can vary based on their time zones and routines.