Managing your IP reputation involves monitoring and maintaining the health of your sending IP address. This can be achieved by:
Regularly checking IP reputation through tools like Sender Score. Ensuring compliance with international email regulations like CAN-SPAM Act and GDPR. Implementing proper authentication protocols such as SPF, DKIM, and DMARC. Maintaining clean and up-to-date email lists to reduce bounce rates. Regularly monitoring feedback loops and promptly addressing complaints.