What are some best practices for email deliverability?
Ensuring that your emails reach the inbox rather than the spam folder is crucial. Here are some best practices:
- Use a Reputable ESP: Choose a reputable Email Service Provider (ESP) to ensure high deliverability rates. - Authenticate Your Emails: Implement authentication protocols like SPF, DKIM, and DMARC to reduce the chances of your emails being marked as spam. - Clean Your Email List: Regularly remove inactive subscribers and invalid email addresses to maintain a healthy email list. - Avoid Spam Triggers: Be cautious with your subject lines and content to avoid words and phrases that could trigger spam filters. - Monitor Your Metrics: Keep an eye on key metrics like bounce rates, open rates, and spam complaint rates to identify and address any deliverability issues.