How Can You Maximize Customization Within These Limits?
Despite these limitations, there are ways to maximize the impact of your email customization:
Use Data Wisely Focus on collecting actionable data and use it to create segments. Even basic segmentation can significantly improve the relevance of your emails.
Leverage Automation Automation tools can help you scale your customization efforts without overwhelming your team. Use automated workflows to send timely and relevant emails based on user behavior.
Test and Optimize Regularly test different levels and types of customization to find what works best for your audience. Use A/B testing to compare the performance of customized emails against non-customized ones.