To measure and improve your email speed, consider the following metrics and tools:
Open rates: Monitor your open rates to see how quickly recipients are engaging with your emails. A lower open rate might indicate issues with delivery speed or relevance. Click-through rates (CTR): High CTRs indicate that your emails are not only being opened but also engaging the recipient quickly. Use A/B testing: Test different elements of your emails (subject lines, design, content) to see what improves speed and engagement. Analytics tools: Utilize tools like Google Analytics, your ESPâs analytics, or third-party tools to track and analyze the performance of your email campaigns.