Lack of Clarity: If the recipient doesn’t understand what they are supposed to do next, they are unlikely to take action. Vague wording like “Click Here” without context is often ineffective. Poor Placement: If the CTA is buried in the text or placed in a location where it is not easily visible, it will likely be ignored. Weak Language: Using non-compelling language like “Submit” or “Enter” instead of action-oriented words like “Get Started” or “Join Now” can make your CTA less effective. Lack of Urgency: Without a sense of urgency, recipients may put off taking action and eventually forget about it. Phrases like “Limited Time Offer” or “Act Now” can help create urgency.