How Can You Measure Brand Integrity in Email Marketing?
Measuring brand integrity can be challenging, but you can use several metrics to gauge your success:
Open Rates: High open rates indicate that your subject lines and brand reputation are compelling. Click-Through Rates (CTR): A high CTR suggests that your content is engaging and relevant. Unsubscribe Rates: A low unsubscribe rate indicates that your subscribers find your emails valuable and consistent with your brand. Customer Feedback: Collect feedback through surveys and direct responses to understand how your audience perceives your brand.