What Are the Risks of Not Maintaining Brand Integrity?
Failing to maintain brand integrity can lead to several issues:
Loss of Trust: Inconsistent or misleading messages can erode trust and damage your brand’s reputation. Higher Unsubscribe Rates: Subscribers are more likely to unsubscribe if they feel that your emails do not align with your brand’s promises. Lower Engagement: A lack of integrity can result in lower open rates, click-through rates, and overall engagement. Legal Issues: Misleading or deceptive emails can lead to legal repercussions and damage your brand’s credibility.