customer value

How Can You Measure Customer Value?

Several metrics can help you measure customer value in email marketing:
Open Rates: The percentage of recipients who open your email.
Click-Through Rates: The percentage of recipients who click on links within your email.
Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase.
Customer Lifetime Value (CLV): The total revenue a customer generates over their lifetime with your brand.

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