Once you have immediate feedback, the next step is to act on it. Here’s how:
- Adjust Subject Lines: If open rates are low, consider testing different subject lines. - Optimize Content: If click-through rates are low, review and improve the email content, layout, and call-to-action buttons. - Clean Your Email List: High bounce rates may require you to clean your email list by removing invalid or inactive email addresses. - Segment Your Audience: High unsubscribe rates might indicate that your content is not relevant to the audience. Segment your email list to tailor content to different audience groups.