recall

How Can You Measure Recall?

Measuring recall can be challenging, but several methods can provide insights into how well your emails are remembered:
Surveys: Conducting follow-up surveys can help you gauge how much recipients remember about the content of your emails.
A/B Testing: By testing different email elements (like subject lines or visuals), you can determine which versions are more memorable.
Engagement Metrics: High open rates, click-through rates, and low unsubscribe rates can indicate strong recall.

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