How Can You Measure the Bypassability of Your Emails?
To measure how bypassable your emails are, you need to monitor several key metrics:
Delivery rate: The percentage of emails that are successfully delivered to your recipients' inboxes. Open rate: The percentage of delivered emails that are opened by the recipients. Click-through rate (CTR): The percentage of opened emails that result in the recipient clicking on a link within the email. Bounce rate: The percentage of emails that are returned to the sender because they could not be delivered. Spam complaints: The number of recipients who mark your email as spam. This is a critical metric as it directly impacts your sender reputation.