How Can You Measure the Effectiveness of Different Content Types?
To measure the effectiveness of different content types, you can track several key metrics:
- Open Rates: The percentage of recipients who open your email. - Click-Through Rates (CTR): The percentage of recipients who click on links within your email. - Conversion Rates: The percentage of recipients who take a desired action, such as making a purchase. - Engagement Rates: The level of interaction with your content, such as responses to surveys or time spent on linked pages.