back to school:

How Often Should You Send Back to School Emails?

During the back to school season, it’s important to find a balance between staying top of mind and overwhelming your audience. Aim to send:
- Initial Announcement: Early in the season to introduce your back to school promotion.
- Reminder Emails: Periodically to keep the campaign fresh in your audience’s mind.
- Last Chance Emails: As the school year approaches, create urgency with final offers and deadlines.

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