How Can You Measure the Effectiveness of Touchscreen Usability?
To measure the effectiveness of your touchscreen-optimized emails, consider the following metrics:
Click-Through Rate (CTR): A higher CTR indicates that users find your emails easy to navigate and interact with. Conversion Rate: Track the number of users who complete desired actions, such as making a purchase or signing up for a newsletter. Engagement Metrics: Monitor metrics like time spent on email and scroll depth to gauge user engagement. Feedback: Collect feedback from users to identify areas for improvement.