How Can You Measure the Effectiveness of Your Containment Strategies?
Measuring the effectiveness of containment strategies involves tracking key email metrics such as:
Deliverability Rate: The percentage of emails that successfully reach the recipient's inbox. Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on a link within the email. Bounce Rate: The percentage of emails that cannot be delivered to the recipient's inbox. Spam Complaints: The number of recipients marking your email as spam.
By analyzing these metrics, you can identify areas for improvement and adjust your strategies accordingly.