The significance of LTV in email marketing cannot be overstated. Here are a few reasons why it is essential:
Customer Retention: Knowing the LTV helps in crafting targeted email campaigns aimed at retaining customers. Budget Allocation: It helps in deciding the marketing budget for acquiring new customers versus retaining existing ones. Personalized Content: LTV enables the creation of personalized content strategies to increase customer engagement and loyalty. Revenue Forecasting: LTV helps in predicting future revenue, thereby assisting in financial planning.