How Can You Measure the Effectiveness of Your Reach Expansion Efforts?
To measure the effectiveness of your reach expansion efforts, consider the following metrics:
Open Rates: A higher open rate indicates successful subject lines and timing. Click-Through Rates: This metric shows how compelling your email content is. Conversion Rates: Track how many recipients take the desired action after opening your email. List Growth Rate: Monitor how quickly your email list is growing over time. Forwarding/Sharing Rates: High rates here indicate that your content is engaging enough to be shared.