There are multiple strategies to expand your reach in email marketing:
Building a Quality Email List: Focus on gathering emails through opt-in forms, landing pages, and social media. Quality over quantity is key. Segmenting Your Audience: Use audience segmentation to send relevant content to different groups, which can increase engagement and sharing. Collaboration and Partnerships: Partner with other brands to cross-promote and expand your reach. Referral Programs: Implement referral programs to encourage your current subscribers to bring in new ones. Content Upgrades: Offer valuable content in exchange for email addresses.