How Can You Measure the Impact of Graphics in Your Emails?
To measure the effectiveness of your graphics, you can track several key metrics:
Click-through rate (CTR): Measure the percentage of recipients who clicked on a link or graphic in your email. Conversion rate: Track how many recipients took a desired action, such as making a purchase or signing up for a webinar. Open rate: While not directly related to graphics, a compelling visual in the preview pane can increase open rates. Engagement: Monitor how long recipients interact with your email, which can be influenced by engaging graphics.