What Are the Best Practices for Using Graphics in Emails?
To make the most out of your email graphics, consider the following best practices:
Optimize for mobile: Ensure your graphics look good on all devices by using responsive design techniques. File size: Keep graphics small to reduce loading times. Consider using file formats like JPEG or PNG for best results. Consistency: Maintain a consistent style and color scheme that aligns with your brand identity. Loading speed: Compress images to improve load times, which can affect user engagement and deliverability. A/B test: Test different graphic elements to see which ones resonate best with your audience.