How Can You Measure the Impact of High-Quality Images in Your Emails?
To understand the effectiveness of your images, monitor key metrics such as: - Open Rates: While images don’t directly impact open rates, a visually appealing email preview can entice recipients to open your email. - Click-Through Rates (CTR): High-quality images can drive higher CTRs by making your emails more engaging. - Conversion Rates: Track how well your images contribute to the desired action, whether it’s a purchase, sign-up, or other conversions. - Heatmaps: Use tools like Crazy Egg or Hotjar to see where recipients are clicking and how they interact with your images.