What Compliance Issues Should Tech Companies Be Aware Of?
Tech companies must adhere to various regulations governing email marketing. This includes:
- GDPR: Requires explicit consent from EU citizens before sending marketing emails. - CAN-SPAM Act: U.S. law that mandates clear identification of the sender, a way to opt-out, and a physical address. - CASL: Canadian regulation that requires explicit consent and clear identification.
Failing to comply with these regulations can result in hefty fines and damage to reputation, so it’s crucial to stay updated and adhere to the laws.